1405, 2018

Cork based Agency ‘In the Running’ for National PR Award

By |May 14th, 2018|Advertising, Business, Cork, Digital Media, Direct Marketing, Hopkins, Irish, PR, Public Relations|Comments Off on Cork based Agency ‘In the Running’ for National PR Award

Hopkins Communications is ‘in the running’ for the national Public Relations Institute of Ireland Awards for Excellence in PR, with their 2017 Campaign for the Cork City Marathon entitled ‘More than a Marathon’.

Monday, 14th May 2018: On Friday last, Cork-based family-run marketing communications agency, Hopkins Communications, rang the good-news bell to deliver that ‘Friday feeling’ […]

407, 2012

The effectiveness of Direct Mail with An Post

By |July 4th, 2012|Business, Cork, Direct Marketing, Irish|Comments Off on The effectiveness of Direct Mail with An Post

We had a really interesting meeting with An Post this week about the effectiveness of Direct Mail.
Apparently in a PMO (piss me off) index of how people react to direct advertising, 64% dislike email, online ads and social networks, while only 25% of people are annoyed by addressed mail.
Here are some interesting stats which demonstrate that […]