407, 2012

The effectiveness of Direct Mail with An Post

By |July 4th, 2012|Business, Cork, Direct Marketing, Irish|0 Comments

We had a really interesting meeting with An Post this week about the effectiveness of Direct Mail.
Apparently in a PMO (piss me off) index of how people react to direct advertising, 64% dislike email, online ads and social networks, while only 25% of people are annoyed by addressed mail.
Here are some interesting stats which demonstrate that […]