1211, 2010

Reflections of Cork – An insight into Cork life by Cork people

By |November 12th, 2010|Business, Cork, Miscellaneous|Comments Off on Reflections of Cork – An insight into Cork life by Cork people

When I was asked to be interviewed for this, I hesitated, to be honest. I’ve been in the press a lot lately, either for our firm, our client firms, The Rotary Club of Cork or one of the other organisations I am involved with. I thought this might be over-kill, seen as self-promotion! Self-promotion is […]

1201, 2010

Weathering the Economic Downturn with cost-effective Advertising Strategies

By |January 12th, 2010|Advertising, Business, Miscellaneous|Comments Off on Weathering the Economic Downturn with cost-effective Advertising Strategies

In the current economic climate thoughts turn to cost cutting and cost-effectiveness in all aspects of business. Advertising and marketing are often honed in on and their effectiveness questioned. The old adage ‘I know half my advertising works, but which half’ still applies, but beware the consequences of burying one’s head in the sand and […]