Our Team:

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Mark Hopkins

Managing Director

Headed up by Managing Director Mark Hopkins, Hopkins Communications prides itself in securing highly competitive rates for international, national and regional advertisers in press, TV, radio, online, outdoor and ambient media, supported by effective public relations and marketing campaigns that will contribute substantially to the bottom line.

Since taking over the running of the business in 2003, Mark has grown the business considerably and built a strong team around him. Introducing fresh new ideas, products and services to clients on an on-going basis, Mark is constantly updating the company’s offerings to reflect market trends and client specifications, while negotiating the best rates possible with national and local media to ensure client’s interests are protected and enhanced. Mark’s background in science, the pharmaceutical industry and his experience at national level in the advertising industry prior to joining Hopkins Communications has proved to be a valuable springboard for the company’s on-going plans.

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Judy Hopkins

Director

To put it simply, Judy is a go-getter.
Having worked in the industry since 2002, she joined the family business in 2010 and immediately set to work on expanding the online and digital media offering. One of Ireland’s leading influencers in social media, @JudyHops has a wealth of international, agency and in-house experience to draw on, taking in IT and digital media, retail, tourism, corporate, government and medical sectors.

At Hopkins Communications, she has managed both national and local campaigns for clients including; Barry & Fitzwilliam, Bord Iascaigh Mhara (BIM), Greenstar, Carbery Group, Co-Op SuperStores, Cork City and County Councils, Harmonia Publishing, Horgans Delicatessen Supplies, Kilkenny Group, Mater Private, The Irish Times, University College Cork and Ulster Bank.

Judy’s appetite for music and tourism events (and a good party!) has helped produce sell-out concerts, including three Katherine Jenkins shows, two Nigel Kennedy events and of course the Il Divo/Katherine Jenkins concert at Musgrave Park (with over 12,000 attendees) in 2014. She has handled all marketing activity for over 100 clients across multiple industries, on a national (and in some cases international) basis, from start-ups to SMEs and large multinationals.

As a Cork ambassador for The Irish Times, Judy was contracted to help increase readership and brand loyalty in the Cork region. She is Vice-Chair of the Marketing Institute of Ireland (Cork) and this year she will Chair the largest marketing event of the year in Cork – The Marketing Institute Annual Ball. She is also on the mentor panel for Ballyhoura Development Ltd. and is a member of Network Ireland, Cork Chamber and the Digital Marketing Institute.

Judy holds a Higher Diploma (level 8) in Public Relations, a Bachelor of Arts (Hons) in Marketing and Languages, a Diploma in Online Marketing and a Business and French Diploma from the Sorbonne and Chamber of Commerce and Industry, Paris.

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Donogh O’Herlihy

Director

Donogh has over 15 years’ experience in sales and marketing, working with national and international brands. He joined the team in 2007, after a successful career in Cork’s 96fm and Goodfellas Pizza, to further develop the media buying and advertising department at Hopkins Communications.

Donogh runs strategic campaigns that deliver instant results for consumer and corporate clients, and he is a skilled rate negotiator. His extensive knowledge of local, national and international media allow him to advise clients on gaining their unfair share of the market. Donogh has an honours degree in Commerce (BComm) and a major in marketing and management from University College Cork.

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Mary Hopkins

Founder

Creativity is in the bones of founder and Chairman of Hopkins Communications, Mary Hopkins, who set up the company in 1990 with a yen to create a sustainable business to be proud of. Furthermore, Mary now reckons that we have ‘the most talented team in 25 years’.

Mary’s local knowledge is second to none, she knows the world and its mother and is never off duty! A member of the PRII and the Marketing Institute, Mary is well known in business circles and has held several leadership positions within the business community, including board membership of Cork Chamber, Cork City Enterprise Board and membership of the Governing Body of University College, Cork.

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Agata Goraus

Account Manager

Agata joined Hopkins Communications in 2007 as an Account Executive and has been an integral part of the team since then. Agata works on a number of advertising accounts, manages customer service enquiries and provides admin support to the PR, digital and accounting teams.

Agata previously lived in The Netherlands where she studied Media & Entertainment Management in NHTV University in Breda for four years, which gave her a flare for creativity as she specialised in media production.

Before that, Agata worked in Poland as an Account Executive for a promotional and advertising agency where she managed the advertorial team writing for Gazeta Wyborcza, the second-largest daily newspaper in Poland. Agata speaks English, Polish and Dutch, which is very useful when liaising with international publications and groups in Ireland.

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Edel O’Mahony

Business Development Manager

Edel O’Mahony is Business Development Manager at Hopkins Communications, with impressive experience in advertising across several categories of business.

With 15 years’ experience as an Advertising Manager with the Irish Examiner/Evening Echo newspapers offering national and local clients tailored cross platform campaign options, clients handled by Edel included those in the hospitality and travel categories, music promotion and general business.

‘There is great scope to offer Hopkins Communications new and existing clients new services such as advertising, not just in the Irish Examiner/Evening Echo, but in all other press, radio, and outdoor outlets throughout Ireland, not to mention the on-line options which are now crucial to business. Also, many clients will appreciate the graphic design and print services we offer (there are 3 graphic designers here). I feel I can now offer a full service to my large côterie of contacts around Ireland and this centralised service will save them both time and money as they proceed to build their businesses cost-effectively’ said Edel.

Edel has a BA in Marketing & Computer Applications from Cork Institute of Technology and a BA in Sales from Sales Institute of Ireland, and has completed several business development courses throughout her career in order to remain up to date with current trends and practices.

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Dermot Moloney

Mid-Western Corporate Accounts Manager

Dermot, based in our Limerick office is on hand to oversee clients in the mid-west. With over 20 years senior management experience in marketing, communication and digital media implementation in both industry and agency; he studied Business and Marketing at NUIG, Galway, completed a Post Grad in Food Science and Technology in UCC, and more recently a Professional Diploma in Digital Marketing with the Digital Marketing Institute.

A past winner of Sial d’Or and Checkout Gold Awards for product innovation while at Kerry Group, Dermot has worked on branding and repositioning with organisations such as Dell, Liberty Insurance and Golden Vale. He has a passion for communication and design, and as part of the team at Hopkins Communications helps shape the communication strategy and implementation for many organisations in the mid-west, large and small such as Compu b, Limerick Institute of Technology and Pallas Foods.

With our clients the visual communication of a brand is not solely about creating impact. Critically it is about understanding, shaping and controlling the organisation’s brand image, providing a sense of belonging for the internal audience, providing reassurance to an external audience and demonstrating real personality, purpose and strategic intent and we like to play our part in that delivery.

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Carrie McKeown

Promotions & PR Executive

Carrie McKeown, a native of Douglas, Co. Cork is a Promotions & PR Executive at Hopkins Communications, working across the PR, Promotions and Advertising department at our company. With several years of experience in the media industry, Carrie brings fresh thinking to projects, ensuring that our offering remains memorable, efficient and effective, with a significant return on investment for clients.

For almost 4 years she was an integral part of the team at Ireland’s popular celebrity and lifestyle magazine RSVP, taking up the post of Deputy Editor after just over a year with the publication. Working with clients such as Clarins, Lancôme, Brown Thomas, Arnotts, the Kilkenny Group, Paul Costelloe and Lidl, she scripted and scheduled profiles, arranged and managed high profile photoshoots, and interviewed several household names including Maura Derrane of RTE TV, Ronan Keating (ex Boyzone) and others. She also worked with several national and international agencies, including Aurora Fashions (Oasis, Warehouse, Karen Millen) and Disney (Christmas Spectacular review) on the requirements for their international brands.

Carrie also filled in as Assistant Editor of TV3’s Xposé magazine for a period, and was the Style Editor of The Southern Star newspaper for over 4 years, writing a weekly fashion and beauty column. She was most recently General & PR Manager of Cork’s fashion house What the Frock? Boutique.

‘I’ve wanted to join Hopkins Communications for several years as they are undoubtedly market leaders in this region and great people to deal with. They treat their clients and people with respect and enthusiasm, and they enjoy strong repeat business as a result. This is where I want to be!’ said Carrie.
With a BA in Arts from University College Cork, an MA in Film Studies, she also holds a BTEC Higher National Diploma in Music, Performance and Production.

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Fiona Ryan

Senior Account Manager

Fiona, who has been working in the Public Relations and Communications industry for more than five years, is a consumer PR specialist with particular expertise in creating, developing and implementing dynamic PR campaigns for an array of brands that span numerous industries.

The Clonmel native has become an integral part of the Hopkins Communications team since joining the family business in 2016. Her role as a senior PR consultant includes the management of all PR services on behalf of clients, including media relations, event management, stakeholder engagement and providing tactical and strategic advice to clients with regard to issues affecting their industry.

Prior to joining the dynamic team at Hopkins Communications, Fiona showcased her passion and flair for creating and implementing integrated PR plans on behalf of her clients, as she managed and spearheaded a number of award-winning campaigns, including Orla Kiely for Kenco Millicano (winner of Best PR Campaign at the 2014 AIM Awards) and Cork City Culture Night 2012 (winner of the Best Integrated Campaign at the 2013 Excellence in PR Awards). She also managed the PR element of Laya Healthcare’s Super Troopers programme, which became the winner of the Corporate Social Responsibility category at the 2016 AIM Awards.

Fiona holds an Honours Degree in Commerce from University College Cork and during the course of completing her degree, spent one year specialising in Management and Marketing at Babson College, Massachusetts, USA, which has been ranked number 1 for Entrepreneurship for an unprecedented 23 years in a row by U.S News and World Report.

A finalist in the ‘Young Communications Professional of the Year’ category at the 2015 Awards for Excellence in PR, Fiona has worked with both local and national start-ups and multinationals including Linwoods Health Food, Jägermeister, Institute of Directors, Trócaire, Kenco and Pallas Foods.

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Syrena Long

Account Executive

After completing her BSc in Multimedia at Dublin City University, Syrena’s passion for advertising and marketing along with her love of broadcast media led her to work in the radio traffic department in Cork’s 96fm. After spending over 4 years as part of the close-knit team at the popular radio station, she then decided to broaden her career horizons by making a move to the EMEA marketing department of a global IT software company.

Here, she worked side-by-side with Channel partners, aiding them in the development of both their traditional and digital lead-generating activities. Attending international IT trade shows in cities like London, Madrid and Hanover was par for the course during her time with the company and throughout these shows she was on hand to assist with venue set-up and staffing, promotional merchandise and all post-event communication.

In 2014, Syrena completed her Diploma in Digital Marketing at Cork’s Institute of Technology and following her graduation became Digital Manager of popular Irish women’s fashion company, Swamp. Her role with the company, which boasts nine stores nationwide as well as an e-commerce store, was vast and varied. Aside from taking up the mantle of project manager for the relaunch of Swamp’s website in 2016, she also managed and coordinated their print and TV advertising. Through her integral role with the company, Syrena went on to build relationships with bloggers and social influencers within the retail, fashion and beauty industries.

Since joining Hopkins Communications as an Account Executive in 2016, she has shared her in-depth experience across all departments within the company and has brought a fresh perspective to the table when it comes to clients’ online presence and social media strategy.

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Yvonne Nodwell

Financial Controller

Yvonne joined us in 2011 having previously worked at Sasha and Dynasty Retail Stores and Grandons (Fermoy) Ltd. Car Sales. She received a certificate in Business Studies from CIT and is City and Guilds certified in Accounting and Taxation. She is a fundamental member of the Hopkins team, keeping on top of every aspect of the companys financials, communicating with clients and suppliers.

Yvonne is energetic, motivated, efficient, persistent, always achieves her targets and is great fun too!

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Sheila McGoey

Head of Graphic Design

Sheila joined Hopkins Communications in 2010. She has almost twenty years of industry experience and has been a part of design and development projects for many companies during those years including Corona, Co-Op SuperStores, Castlemartyr Resort, Aer Rianta, Dell and many others.

From branding to corporate brochures, Sheila’s skill set is vast. She has a keen eye for detail and has extensive experience in both press and outdoor advertising, maintaining a healthy balance between functionality and visual impact in all her work.

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Conor Phelan

Senior Graphic Designer

Conor brings a comprehensive and creative process to all projects. He is known in the office for his up-beat style of communication with a passion for creating compelling and engaging visuals. Conor has over eight years experience in design for print, identity, promotion & signage, and also dabbles in web design.

He has worked on projects for Flextronics, CUH Charity, Arvato, Carlton Hotel Group & The National Marine College of Ireland.

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Liz Spillane

Senior Graphic Designer

Liz began her design career working for the Welsh Assembly Government’s central web team based in Cardiff. She has since worked as the in-house designer for the Response Group engineering company, and was a senior designer with Innerworkings Ireland, contracted to SuperValu.

She joined our design team in 2014 bringing with her over 9 years industry experience. Liz is a talented, driven and flexible graphic designer with a proven record of delivering creative and innovative design solutions from inception through production to final delivery.

Partnerships:

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Walter Young

Partnership – Dublin

Wally Young is the founder and head of Young Communications, based at 20 Lower Baggot Street, Dublin 2. He provides a mix of Public Relations Consultancy, Advocacy and Media Interview Training to a select range of clients. He specialises in crisis media planning and execution.

As the former head of Defence Forces Media Relations, he had four years practical experience of responding to issues on behalf of a major organisation, preparing senior staff for media interviews, advising on best approaches to media management and conducting interviews on behalf of the organisation on a regular basis.

Young was the media strategist and adviser with both ASH Ireland and the Irish Heart Foundation during the introduction of the workplace smoking legislation and is currently engaged on the ‘banning smoking in cars to protect children’ issue. He advised the Mercy Sisters on the Industrial Schools crisis, Cian O’Connor the show jumper post the Athens Olympics and other clients on challenging high profile issues. He is currently engaged on such areas as the Magdalen Homes issue, curbacks in Disability Services and the Jackie Kennedy letters.

He is engaged by both Risk Management International (RMI) and the Public Relations Institute to conduct Media Crisis Seminars on behalf of commercial companies and public bodies. His experience in advising persons and organisations on issues, which are either reactively or pro-actively emerging in the media is considerable and proven.

Young is retained by President Michael D. Higgins as Media Adviser (part time), having held a similar appointment with President Mary McAleese, whom he advised in the 1997 election campaign.

Young specialises in shaping the clients message, in conjunction with the client team, and then examining all possibilities and mechanisms in getting this message to the relevant audiences or on deciding not to engage publicly.

With four years experience as a high profile practitioner in the public sector and seventeen years in private practice, both as a consultant and trainer, Young brings a vast experience and knowledge to the challenge facing clients in their internal communications planning and dealings with the media at local, national and international level.

Support Team:

Hopkins Communications has over 60 part-time personnel nationwide for promotional marketing campaigns, all of whom are enthusiastic, well-presented and out-going. With teams in Cork, Kerry, Waterford, Kilkenny, Limerick, Dublin, Galway and Belfast, we are sure we can get your brand to the four corners of Ireland.

About Us:

Originally founded as an outdoor advertising company in 1990, with electronic screens in Cork and Limerick (branded Metrovision), Hopkins Communications has evolved over the years to meet the needs of a changing marketplace. Hopkins Communications now offers full-service marketing communications to national and local clients, with brands such as Dairygold, Munster Rugby, Barry & Fitzwilliam, Kilkenny Group, Ulster Bank, University College Cork, Bon Secours Hospitals, Cork City and County Councils, Trend Micro, Right Price Tiles, Mater Private and the K Club in its extensive portfolio of clients.

“Whether trading on a national or local basis, companies need to feel confident that their marketing communication strategies are handled effectively. With a no-nonsense approach, our team of professionals demonstrate a thorough knowledge of the marketplace, working in partnership with our clients on projects from concept, through implementation and on to completion.

With over 25 years of communications experience our objective remains the same – to do an excellent job on behalf of our clients. To ‘make it happen’ for them!”