To put it simply, Judy is a go-getter.
Having worked in the industry since 2002, she joined the family business in 2010 and immediately set to work on expanding the online and digital media offering. One of Ireland’s leading influencers in social media, @JudyHops has a wealth of international, agency and in-house experience to draw on, taking in IT and digital media, retail, tourism, corporate, government and medical sectors.
At Hopkins Communications, she has managed both national and local campaigns for clients including; Barry & Fitzwilliam, Bord Iascaigh Mhara (BIM), Greenstar, Carbery Group, Co-Op SuperStores, Cork City and County Councils, Harmonia Publishing, Horgans Delicatessen Supplies, Kilkenny Group, Mater Private, The Irish Times, University College Cork and Ulster Bank.
Judy’s appetite for music and tourism events (and a good party!) has helped produce sell-out concerts, including three Katherine Jenkins shows, two Nigel Kennedy events and of course the Il Divo/Katherine Jenkins concert at Musgrave Park (with over 12,000 attendees) in 2014. She has handled all marketing activity for over 100 clients across multiple industries, on a national (and in some cases international) basis, from start-ups to SMEs and large multinationals.
As a Cork ambassador for The Irish Times, Judy was contracted to help increase readership and brand loyalty in the Cork region. She is Vice-Chair of the Marketing Institute of Ireland (Cork) and this year she will Chair the largest marketing event of the year in Cork – The Marketing Institute Annual Ball. She is also on the mentor panel for Ballyhoura Development Ltd. and is a member of Network Ireland, Cork Chamber and the Digital Marketing Institute.
Judy holds a Higher Diploma (level 8) in Public Relations, a Bachelor of Arts (Hons) in Marketing and Languages, a Diploma in Online Marketing and a Business and French Diploma from the Sorbonne and Chamber of Commerce and Industry, Paris.