Digital and Social Media

At Hopkins Communications, we pride ourselves on staying up to date with digital media trends and advising on the most effective media for our clients.  We can create a digital marketing platform that lets clients manage their whole online presence from one simplified interface, or in the case of clients who want us to manage it for them, we can do so in a consistent and centralised way.

Engaging, effective and creative two-way dialogue

New media is the way forward and we endeavour to stay au-fait with the most up-to-date and effective media formats for our clients.

Our dedicated Digital Marketing and New Media team specialise in Search Engine Optimization, Search Engine Marketing, Pay Per Click Advertising, Email Marketing, Blogging and Online Broadcasting, Online PR, Online Display Advertising, Affiliate Marketing and Social Networking.

We set up and manage social media marketing campaigns including social media management (Facebook, Twitter, YouTube, LinkedIn, Instagram etc) to social media advertising (Facebook, Twitter) to advert placement with online performance display as well as premium publisher sites. We train clients (on a one to one basis and for groups) on social media and the management of their websites and/or blogs.

Digital and Social Media services include:

  • Creating branded Facebook (Business) Pages, Twitter Profiles, LinkedIn Company Pages and Profiles, YouTube Channels etc.
  • Social media management – Planning, posting & moderation of your social media outlets
  • Social Media Monitoring & Reporting
  • Social Media & blogging Training
  • Traditional website management & optimisation
  • Blogging
  • Email marketing
  • Apple & Android app store integration
  • Geographical & rating service management & monitoring (e.g. Google Places, Yelp)
  • Implementation, analytics & monitoring for paid advertising (e.g. Google adwords, Facebook ads, banner advertising)
  • Reputation monitoring
  • Customer tracking & management
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (or pay per click advertising)
  • Email Marketing
  • Blogging & Broadcasting
  • Online PR
  • Social Networking
  • Online display advertising
  • Affiliate marketing
  • Online video and advert production