the act of directly communicating a persuasive message about a product or service to attract consumers and influence future purchases. Something our experts at Hopkins Communications are REALLY good at. (The latter sentence is an example of self-advertising, something we’re also good at).*
* Definition by Business Development Manager Edel O’Mahony. You may remember her from such successful ad campaigns as ‘Buy this now or everyone will say you’re stupid’. Or more recently ‘You don’t have one of these yet?! What is wrong with you?’.