Our goal is to create strategic, innovative and cost-effective public relations campaigns to meet and exceed the objectives of large corporations or small businesses. Media relations, sponsorships, launch events, promotions, speaker platform opportunities and product placements are co-ordinated and become memorable with strong integrated campaigns.
With a penchant for unique ideas, Hopkins Communications develops ‘out-of-the-box’ original marketing concepts incorporating guerilla marketing, creative development of promotional materials and grass-roots initiatives, designed to maximise key messages and brand awareness. Using our extensive contacts, our clients are assured of a hands-on approach on a project-by-project or long-term basis.
Delving into the public relations in Ireland, our daily activities range from brainstorming creative concepts, writing creative content and press releases and working with photographers and videographers on imaginative and artistic materials, to dispatching captioned images with various versions of the releases (suited to online, offline and on air media/blogs/websites and including features, supplements and industry specific publications and sites). Following up on same to secure coverage for our clients and building up our relationships with journalists is crucial to this process.
We also provide full media coverage reports and evaluations to each client upon completion of the campaign so as to assure them of the benefit of running public relations campaigns not only in Ireland but across global market.
Our client campaigns lie across a multitude of industries ranging from SMEs to large multinationals, from retail, tourism and food, to technology, science and educational, to motor, events and festivals.
The objectives of each of these campaigns vary whereby some wish to simply generate and build brand awareness and loyalty and others wish to drive demand or increase sales with perceived price offerings or percentages off etc. The key to any public relations campaigns is contacts – building and maintaining relationships with media, bloggers and industry experts – which we have excelled at and built upon throughout our 25 years in business.