Public Relations

Our goal is to create strategic, innovative and cost-effective public relations campaigns to meet and exceed the objectives of large corporations or small businesses. Media relations, sponsorships, launch events, promotions, speaker platform opportunities and product placements are co-ordinated and become memorable with strong integrated campaigns.

With a penchant for unique ideas, Hopkins Communications develops ‘out-of-the-box’ original marketing concepts incorporating guerilla marketing, creative development of promotional materials and grass-roots initiatives, designed to maximise key messages and brand awareness. Using our extensive contacts, our clients are assured of a hands-on approach on a project-by-project or long-term basis.

Delving into the public relations in Ireland, our daily activities range from brainstorming creative concepts, writing creative content and press releases and working with photographers and videographers on imaginative and artistic materials, to dispatching captioned images with various versions of the releases (suited to online, offline and on air media/blogs/websites and including features, supplements and industry specific publications and sites). Following up on same to secure coverage for our clients and building up our relationships with journalists is crucial to this process.

We also provide full media coverage reports and evaluations to each client upon completion of the campaign so as to assure them of the benefit of running public relations campaigns not only in Ireland but across global market.

Our client campaigns lie across a multitude of industries ranging from SMEs to large multinationals, from retail, tourism and food, to technology, science and educational, to motor, events and festivals.

The objectives of each of these campaigns vary whereby some wish to simply generate and build brand awareness and loyalty and others wish to drive demand or increase sales with perceived price offerings or percentages off etc. The key to any public relations campaigns is contacts – building and maintaining relationships with media, bloggers and industry experts – which we have excelled at and built upon throughout our 25 years in business.

Recent Public Relations Campaigns:

National Digital Week

Norah Casey; Publisher and Broadcaster, Anne O Leary, CEO, Vodafone Ireland, Louise Phelan; Vice President of Global Operations at PayPal and Dee Forbes, President and Managing Director of Discovery Networks Northern Europe. Empowering Women through Female Entrepreneurship was a key focus at Ireland’s first National Digital Week, taking place in Skibbereen Co. Cork.

The Mater Private Cork

Jennifer O’Toole RGN, MC George Hook and Ann Marie Hurley CNM2 pictured at the Mater Private Cork. The new 75 bed hospital at City Gate, Mahon, has announced the expansion of its services and consultant team at its Heart & Vascular Centre. (Picture: Gerard McCarthy)

Cork Convention Bureau

Evelyn O’Sullivan, Cork Convention Bureau, Seamus Heaney, Cork Convention Bureau, Minister Kathleen Lynch and Steve Cox, Cork Convention Bureau at the Cork in Dublin event in Powerscourt.

Lusitania 100

Re-enactment of 1915 Lusitania Inquest in Kinsale are Dermot Ryan of the Kindle Historical Society; Minister Simon Coveney TD and Cllr. Alan Coleman, County Mayor with actors. (Picture: John Allen)

Titanic 100

President Michael D Higgins at the Naval Guard of Honour pictured at a National Tribute to the RMS Titanic with President Michael D Higgins exactly 100 years from the day it set sail (April 11 1912) from Cobh. The centenary event was part of a yearlong event series dedicated to the Titanic the people of her time and her last port of call, Cobh. See (Picture: Gerard McCarthy)

The Irish Open

 Welcome Reception at Irish Open 2014.

APC Centre

UCC President Dr. Michael Murphy, Minister Sean Sherlock, Science Foundation Ireland director-general Prof Mark Ferguson,Teagasc Director, Professor Gerry Boyle and Prof Fergus Shanahan Director of the Alimentary Pharmabiotic Centre, UCC pictured at the announcement in UCC that the Irish Government and industry is to provide a combined €50m investment into the Alimentary Pharmabiotic Centre (APC) in Cork.

Ulster Bank

Alan Quinlan and , Billy Glynn President IRFU and Tom Leahy Ulster Bank pictured at the Ulster Bank customer event at Cork Constitution Rugby Club before the Ulster Bank Club International Ireland XV versus England Counties kick-off.

Pulses of Tradition

Pictured as their 2015 season gets underway are (L-R) Eoin Coughlan and Brian Morrissey both on Bodhran and dancer Andrew Vickers. Pulses of Tradition is an authentic experience of Irish traditional music, song and dance performed live on stage every Thursday and Friday night at 8pm in Triskel Christchurch Cork. Entertaining for locals and visitors alike, the show is rated number 1 in Cork on Tripadvisor and not to be missed. Book now to avoid disappointment on 021 4272022 or see for more information.

St. Patrick’s Distillery

Cork’s first artisan Gin and Vodka Distillery, St. Patrick’s Distillery in Douglas Cork, has launched a new range of delicious, lower calorie, gluten free vodka and gins. Pictured at the launch in The Venue Ballintemple is Niamh Coughlan from Douglas. (Picture: Miki Barlok)

Public Relations services include:

  • Corporate & Media Relations
  • Stakeholder Engagement
  • Editorial, Photography, Copywriting & Script writing
  • Press Office
  • Internal Communications
  • Event Management
  • Product & Company Branding
  • Speaker Platform Opportunities
  • New Business Start-ups
  • Business & Corporate Interaction
  • Creative news stories
  • Crisis Management & Media Training
  • Preparing for a crisis situation & media engagement
  • Sponsorship Opportunities
  • Corporate Social Responsibility
  • Community & International PR
  • PR for Charities & Voluntary Organisations
  • Public Consultation
  • Online Communications
  • Print, Video & Internet Management
  • Conference Organisation
  • Mentoring