Digital Marketing

Digital Marketing (noun)

the process of reaching online users and growing a customer base through the strategic use of digital platforms, such as social media, search engine marketing, programmatic advertising, apps and more. Widely regarded as something that takes a bit more than a skilled touch with a photo filter. Although we can do that too.*

* Definition by Judy Hopkins, Partner at Hopkins Communications. Lover of tea, champion of meaningful KPI’s.

Where did you learn to do that?!
We believe that an effective digital marketing strategy can catapult your business to another level, which is why our digital team recommends a multi-channel approach for clients. Simply put, it works. And so do we – very hard in fact – to ensure your large or small-scale campaign is a huge success. Today’s online users have more digital touchpoints than ever before, meaning that an adaptable strategy should provide the foundation for a successful campaign. It’s a jungle out there, but it will quickly turn into a walk in the park with HC’s digital whizzes by your side every step of the way.
Our in-house digital marketing agency provides the following services:
  • Content Creation

    We create tailored content for each channel from the ground up. We oversee concept development and story-boarding along with videography and photography, writing, editing and reporting.

  • SEO

    An SEO-friendly website allows us to create effective campaigns and drive quality organic and paid traffic to your site. Before working on a website or AdWords project with clients, we conduct an SEO audit of the current site. We also provide ongoing SEO for clients, including both copy recommendations and technical suggestions.

  • Google Ads (Previously Google AdWords)

    We help our clients get seen in the right place at the right time. Our campaign structures are tailored to meet client objectives. Campaigns are structured to drive traffic effectively in conjunction with our clients’ goals. For both existing and new businesses, Google Analytics is crucial to the implementation, tracking and ongoing optimizations of all our campaigns.

  • Paid Social

    Current social media algorithms, particularly Facebook and Instagram favour paid content. We work closely with our clients to create a campaign structure to suit their budget and business goals. We develop the strategy, create the content, execute the campaign and report on key metrics. We also include insights and recommendations for future campaigns.

  • Programmatic & Native Campaigns

    Programmatic and native advertising provides broad exposure for brands while giving access to specific insights and analytics in real time. We create programmatic and native advertising strategies for clients who want to extend their digital footprint and reach relevant audiences. As we are the first Irish agency partnered with Stack Adapt, we have access to cutting-edge tools and products that allow us to run more efficient campaigns.

  • Video Marketing

    With the surge in video creation, we understand that valuable content is key in order to stand out. We work closely with clients to storyboard and develop video content that aligns with their brand, goals and target audience. We create videos for a range of platforms, from social media to website to cinema and TV.

  • Email Marketing

    Email marketing allows our clients to communicate with their audiences on a more personal level. It essentially ensures that the right message is sent to the right audience and that all campaigns are relevant. We are able to develop email marketing content in-house, including copy, imagery and embedded video. All of our campaign executions follow GDPR guidelines.

  • Digital Marketing Courses – Training & Workshops

    Our digital team provide training on all of our services, should a business wish to up-skill within their company. We provide both in-house training and one-to-one practical workshops at our headquarters in Cork.


That’s what she said!

Barry & Fitzwilliam have been working with Hopkins Communication’s for decades. We like to work with and support local family businesses. Hopkins Communications have a fantastic dynamic team, that are always moving with the times. More recently I have been working with the Digital team for the Jägermeister social media platforms and digital campaigns. I must say the digital team are brilliant so creative & ever so efficient- nothing is ever an issue even when under time pressure they always meet a deadline. Their ideas are always out of the box and very on trend with the target audience. The social media platforms have grown dramatically in followers and more importantly in the engagement level over the last number of years- it is always impressive to see the growth.

Overall, Hopkins Communications are a tremendous company on all elements of their business offering – we will continue to team up and work together for many more decades I believe.

Kate Barry, Brand Manager - Barry & Fitzwilliam

#HC hun