Wally Young is the founder and head of Young Communications, based at 20 Lower Baggot Street, Dublin 2. He provides a mix of Public Relations Consultancy, Advocacy and Media Interview Training to a select range of clients. He specialises in crisis media planning and execution.
As the former head of Defence Forces Media Relations, he had four years practical experience of responding to issues on behalf of a major organisation, preparing senior staff for media interviews, advising on best approaches to media management and conducting interviews on behalf of the organisation on a regular basis.
Young was the media strategist and adviser with both ASH Ireland and the Irish Heart Foundation during the introduction of the workplace smoking legislation and is currently engaged on the ‘banning smoking in cars to protect children’ issue. He advised the Mercy Sisters on the Industrial Schools crisis, Cian O’Connor the show jumper post the Athens Olympics and other clients on challenging high profile issues. He is currently engaged on such areas as the Magdalen Homes issue, curbacks in Disability Services and the Jackie Kennedy letters.
He is engaged by both Risk Management International (RMI) and the Public Relations Institute to conduct Media Crisis Seminars on behalf of commercial companies and public bodies. His experience in advising persons and organisations on issues, which are either reactively or pro-actively emerging in the media is considerable and proven.
Young is retained by President Michael D. Higgins as Media Adviser (part time), having held a similar appointment with President Mary McAleese, whom he advised in the 1997 election campaign.
Young specialises in shaping the clients message, in conjunction with the client team, and then examining all possibilities and mechanisms in getting this message to the relevant audiences or on deciding not to engage publicly.
With four years experience as a high profile practitioner in the public sector and seventeen years in private practice, both as a consultant and trainer, Young brings a vast experience and knowledge to the challenge facing clients in their internal communications planning and dealings with the media at local, national and international level.