Our Team

Teamwork makes the dream work!

At least it does at Hopkins Communications HQ. With a 16-strong team of hard-working, motivated, professional individuals operating across eight core departments, we have perfected the art of working in tandem within a productive environment that allows us to pool our creative ideas and skills and most importantly, achieve positive results for clients.

What’s the secret to maintaining harmony and cohesion with so many different personalities in the mix?’ we hear you ask. We feel this is mainly achieved by a combined and fervent effort to frequently champion the ‘work hard, play hard’ mantra; something you may gather from our photo collage above. So much for ‘what happens on tour, stays on tour’, eh?

Introducing TEAM HC…

Mark Hopkins, Managing Director - Hopkins Communications Marketing & Communications Agency

Mark Hopkins

Managing Director

Since taking over the running of the business in 2003, Mark has grown the company considerably and built a strong team around him. Introducing fresh new ideas, products and services to clients on an ongoing basis, Mark is constantly updating the company’s offerings to reflect market trends and client specifications. His background in science, the pharmaceutical industry and his experience at national level in the advertising industry prior to joining Hopkins Communications has proved to be an invaluable springboard for the company’s ongoing plans.

Likes: GAA, rugby, soccer, horse racing, American football, surfing (but I haven’t done it in years!)

Favourite place in Cork: Baltimore in the winter; Cheltenham in March; Ballybunion in the summer!

Favourite thing about HC: The madness of ad land! How every day is different and how the team we have continually manage to amaze me with their creativity, work ethic and general soundness.

Judy Hopkins, Partner - Hopkins Communications Marketing & Communications Agency

Judy Hopkins



Judy has been in the industry since 2002 working for international marketing agencies and within in-house marketing roles for retail, tourism and technology. Judy introduced the online and digital media offering to Hopkins Communications and expanded the PR and events offering while working across all services. She manages and implements all marketing activity for over 100 clients across multiple industries. Judy is also a radio host with Cork City Community Radio, Chair of the British & Irish Trading Alliance (Cork Chapter) and was named as one of RSVP Magazine’s ‘Most Influential Cork Women’ in 2019.

Likes: Being on the open sea, music festivals, spending time with friends and family, TV and cuddles with my dog Dave.

Favourite place in Cork: Baltimore, West Cork of course – it’s my happy place/second home.

Favourite thing about HC: The fact that we really are all one big happy creative family and strike a great balance between hard work and play!

Edel O’Mahony, Business Development Manager - Hopkins Communications Marketing & Communications Agency

Edel O’Mahony

Business Development Manager


Boasting an impressive 20 years of experience, Edel works with a wide range of clients to ensure their business and brand stands out for all the right reasons. She specialises in digital marketing and creating cross-platform cohesive plans for both local and national clients that will guarantee bang for their buck. A vibrant and strategic marketer, Edel helps push the boundaries by providing careful guidance and invaluable advice.

Likes: Shopping, shopping, shopping!

Favourite place in Cork: Blarney Castle – it’s my happy place!

Favourite thing about HC: Never a dull moment with this creative bunch!

Dermot Moloney, Mid-Western Corporate Accounts Manager - Hopkins Communications Marketing & Communications Agency

Dermot Moloney

Mid-Western Corporate Accounts Manager


Dermot oversees our Limerick office on a daily basis, where he works with our client base from in and around the Mid-West region. With over 20 years’ experience in marketing, communication and media across leading industry and agency organisations, Dermot has a strong reputation for securing the best deal when it comes to media buying, with a key focus on delivering real value and strategic intent for our clients.

Likes: The River Shannon, caffeine, short runs and Fridays.

Dislikes: Mondays, milky coffee, technology, exclamation marks and indecision.

Favourite thing about HC: Mondays (but really Fridays).

Carrie McKeown, Account Manager and Copywriter - Hopkins Communications Marketing & Communications Agency

Carrie McKeown

Account Manager & Copywriter


With almost 10 years’ experience in both the media and PR industries, Carrie brings fresh thinking to projects, ensuring that our offering remains memorable, efficient and effective, with a significant return on investment for clients. Aside from constructing, implementing and managing a diverse range of PR campaigns, she is also our resident copywriter and proofreader, providing editorial assistance to all clients and departments.

Likes: Pizza – and lots of it.

Dislikes: Wet shoes and socks. No thank you.

Favourite thing about HC: The amazing team – talented, fun and all-round good people!

Mary Jo Ryan, PR Executive - Hopkins Communications Marketing & Communications Agency

Mary Jo Ryan

PR Executive

Hailing from Bandon in beautiful West Cork, Mary Jo Ryan joined the Hopkins Communications team as a Junior PR Executive in 2018. A key team player within the PR department, Mary Jo plays an active role in numerous client projects, preparing marketing materials, researching, brainstorming ideas and liaising with media on a regular basis to ensure optimal coverage is received for each and every campaign.

Likes: Cheese! Brie, feta, goat’s, blue – all of the above.

Favourite Hobby: Making puns! I’m so punny…

Favourite thing about HC: The wonderful group of people that I’m lucky enough to call my friends, as well as colleagues!

Syrena Long, Digital Account Manager - Hopkins Communications Marketing & Communications Agency

Syrena Long

Digital Account Manager


Syrena has a background in both online and offline marketing with almost 13 years’ experience working in sectors as diverse as radio broadcasting, corporate (IT) and e-commerce (women’s fashion retail). She joined the Hopkins Communications team in 2016 and now plays an integral role within the Digital Department, implementing paid social strategies while engaging in deep-dive reporting and thorough end-of-campaign analysis.

Likes: Coffee and more coffee.

Dislikes: Slow internet connection.

Favourite thing about HC: The team!

Muriel Foley, Digital Director - Hopkins Communications Marketing & Communications Agency

Muriel Foley

Digital Director


Muriel has been a glorified Digital Marketing nerd since 2012. After almost four years working in Toronto with large brands like Diageo, GM, Coca Cola and adidas, she moved back to Ireland and joined the HC family in 2018. Muriel leads the digital strategies at HC and manages partner relationships, providing the team with fresh insights and new ideas to keep clients at the top of their game.

Likes: F.R.I.E.N.D.S., quoting from F.R.I.E.N.D.S., answering F.R.I.E.N.D.S. quiz questions!

Favourite Hobby: Gymming while Beyoncé blares through my headphones.

Favourite thing about HC: The team is like a family. Everyone has each other’s backs.

Yvonne Nodwell, Financial Controller - Hopkins Communications Marketing & Communications Agency

Yvonne Nodwell

Financial Controller


After joining Hopkins Communications in 2011, Yvonne quickly became a fundamental member of the Hopkins team, taking the helm within the company’s financial department and maintaining regular communication with clients and suppliers. The heart of the HC family, Yvonne is a regular problem solver who goes above and beyond to ensure the smooth running of the company on a daily basis.

Dislikes: When people don’t clean up after themselves. Why can’t everyone just wash, dry and put away?!

Favourite Place in Cork: My local SuperValu!

Favourite thing about HC: The team’s reaction when I surprise them with sausage rolls on a Friday morning!

Sheila McGoey, Head of Graphic Design - Hopkins Communications Marketing & Communications Agency

Sheila McGoey

Head of Graphic Design


Heading up our design team for almost 10 years, Sheila oversees the development and implementation of all design output. With a keen eye for detail, she boasts extensive experience in both press and outdoor advertising. Sheila enjoys a good puzzle, so is in her element managing numerous projects at any given time, whilst maintaining a healthy balance between functionality and visual impact in her work.

Likes: Dogs. Cheese. Wine. Essentially, petting dogs while eating cheese and drinking wine.

Favourite Hobby: Jigsaw puzzles.

Favourite thing about HC: The variety of jobs – no two days are ever the same.

Conor Phelan, Senior Graphic Designer and Web Developer - Hopkins Communications Marketing & Communications Agency

Conor Phelan

Senior Graphic Designer & Web Developer


With over 10 years’ experience in the industry, Conor brings a comprehensive and creative process to all projects. Known for his upbeat and engaging style of communication, he is passionate about creating compelling and engaging visuals. As Hopkins Communications’ resident Web Developer, Conor also helps clients across multiple industries to define and enhance their offering online.

Dislikes: Fashionable facial hair.

Favourite Hobby: Petting strange dogs.

Favourite thing about HC: How ridiculously competitive everyone is when it comes to games and competitions.

Liz McHugh, Senior Graphic Designer - Hopkins Communications Marketing & Communications Agency

Liz McHugh

Senior Graphic Designer


With extensive experience in print design, marketing and multimedia, Liz is a driven and flexible designer with almost 15 years of experience under her belt. She is an expert in solving design-related problems with simple yet elegant visual solutions. Liz enjoys working closely with clients to gain a clear insight into their vision, maintaining a keen interest in helping them achieve their goals through design.

Likes: Watching movies and eating Crunchies.

Favourite hobby: Being outside doing some gardening (Yes, I know I’m turning into my mother!).

Favourite thing about HC: Great people and great variety.

Aoife O’Connell, Senior Graphic Designer - Hopkins Communications Marketing & Communications Agency

Aoife O’Connell

Senior Graphic Designer


Aoife is a creative and multi-talented designer who has diverse experience in both print and digital design. She’s a passionate and inventive creator of marketing campaigns and likes to keep on top of current trends. With a keen photographic eye to top it all off, Aoife’s understanding and appreciation of an effective aesthetic is one that is rare to find.

Dislikes: Peas – ugh!

Favourite hobby: Running.

Favourite thing about HC: I’m a lover of a good GIF and no one does GIFs like the HC team!

Eileen Randles, Office Administrator - Hopkins Communications Marketing & Communications Agency

Eileen Randles

Office Administrator

Eileen, our resident Kerry girl, joined Hopkins Communications in 2016 and has since become an invaluable member of the team. As the first point of contact for all callers and visitors to HC headquarters, she represents the company impeccably on a daily basis. Eileen is passionate and diligent about carrying out administrative tasks in an efficient and effective way and enjoys supporting others in our dynamic office environment.

Likes: A good book.

Favourite hobby: Walking.

Favourite thing about HC: Being part of an amazing and dedicated team while learning from the best in the business.

Amy O’Connor, Promotions Executive - Hopkins Communications Marketing & Communications Agency

Amy O’ Connor

PR & Promotions Executive

Amy, a proud Tipperary native, has a penchant for intelligent advertising and quirky brand representation; a necessity when it comes to her role as Promotions Executive at HC. With a degree in Journalism and New Media, and experience in communications and finance, Amy manages our extensive promotions team, while remaining passionate about raising brand awareness and communicating a client’s message in a professional and memorable way.

Likes: Sunsets, true crime books and ’80s movies.

Dislikes: Celery, ironing and people who don’t use indicators on roundabouts.

Favourite thing about HC: How the team has managed to maintain an impossibly perfect balance of being extremely hard-working and yet somehow, extremely good craic.

Taylor Smariga, Digital Marketing Executive - Hopkins Communications Marketing & Communications Agency

Taylor Smariga

Digital Marketing Executive

A storyteller at heart, Taylor uses data analysis and creative thinking to develop digital strategies for brands. She’s worked with brands big and small across Ireland and Australia to provide data-driven insights and create interesting, valuable content. At Hopkins Communications, Taylor spends her time on all things digital, implementing campaigns and maintaining a high ROI across all our digital channels for clients.

Favourite Cuisine: Italian! I admire their dedication to cheese and wine.

Favourite Hobby: Painting and drawing. Whether it’s on a tablet or in a sketchbook, ink is where it’s at.

Favourite thing about HC: It’s where you’ll find some of the best people in Cork and so much talent to learn from!

Mary Hopkins


Our Founder, Mary Hopkins, has now retired from the business she created over 29 years ago and we know that there are many people out there who have great respect for her and her achievements. Mary was a trailblazer and a popular business figure in Cork, and her integrity and huge personality saw her persevere in creating a sustainable and well-respected communications firm that has endured through several recessions and ever-changing marketplaces.

Right now she’s probably enjoying little Jack and Anna (grandchildren), driving to West Cork, meeting friends, doing some creative writing or planning her next escapade with her husband, Dave (our Chairman). Enjoy the next phase of your life Mary – you’ve earned it!

Likes: Dave.

Dislikes: Dave sometimes…

Favourite thing about HC: It keeps Mark and Judy busy so I can finally relax.

Dave Hopkins


Dave was involved in the Marine Institute’s Integrated Marine Plan for Ireland – Harnessing Our Ocean Wealth. He is a former President of the Irish Institute of Master Mariners, Board member at IMDO (Irish Marine Development Organisation), past Chairman of The Irish Chamber of Shipping and a Fellow of the Nautical Institute, to mention but a few.

He is former Marine Director at The Mainport Group – Offshore support, ship and tug owners and operators, seismic support vessel owners.  Nowadays, not only is he Chairman of Hopkins Communications but also runs Hopkins Marine which is marine consulting and expert witness service as well as Fastnet Logistics a small ship owning and operating company including island ferries and cargo ships. Dave is also a Governor at CIT and Chairman of its Finance Committee.

Likes: Boats.

Favourite Hobby: Doing stuff with boats.

Favourite thing about HC: They have a toy boat in the office.