August 2021

Twitter Data Reveals Consumer’s Priorities for Summer 2021:

Twitter reported recently that consumers are pretty optimistic about the summer of 2021, and data from a tweet volume study reveals their priorities this season.

Compared to the same survey carried out last year, Twitter is now seeing 11% positivity in the sentiment of tweets. After a prolonged lock-down, the Twitter community thinks that brighter days are coming forth. Twitter is expressing its excitement about the summer of 2021 with more positivity. People are making plans again.

Knowing what consumers’ plans are for the summer can help businesses meet consumers where they’re at by engaging around similar topics of interests. Interestingly enough, users are talking about different activities to last year. The trending subtopics within the summer conversation are:

• Movies (up 243%)
• Sports (up 79%)
• BBQ + Grilling (up 71%)
• Fashion + Beauty (up 54%)
• Cocktails + Beer (up 46%)
• Travel (up 26%)

It seems like the summer season brings much joy and happiness to everyone, so businesses and brands might want to consider keeping their messaging light, while staying mindful of the current situation and restrictions in your local area.

Instagram tests sticker links in Stories for all users:

We can’t wait for this! Do you get tired of constantly changing the link in your bio? We sure do! Well, a potential feature from Instagram might make things way easier for us all. The platform is testing an update that would give all users the ability to link out in their Stories – how cool is that?

Currently, the privilege of using swipe-up links is only granted to verified users or users with at least 10,000 followers but Instagram is now testing a similar feature in a sticker format which you can tap on and visit a dedicated link. Instagram is considering opening it to all users, where these new linking stickers will work very much the same way as the swipe-up links, but without having to swipe up. No more “link in bio” workaround – soon you’ll be able to feel like an influencer, too. Stay tuned and see how cool it gets!

Instagram introduces ‘Drops’ Product to help boost eCommerce:

Instagram recently announced that it is adding a new feature to help connect online shoppers to product ‘drops’ through its app. ‘Drops’, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for a short period of time, increasing demand.

It seems like Drops will have their own destination inside the app at the top of the Shop tab, where consumers can discover, browse and shop all the latest product launches as well as view upcoming launches. Like other online shopping offered through Instagram, consumers can make their Drops purchases directly in the Instagram app itself via Checkout on Instagram, instead of having to visit third-party websites.

Already have a fancy idea in mind on how to best capitalise on this update? Let us know in the comments section of our posts.

Messenger launches ‘Soundmojis’ to add another element to your replies:

Ever get the feeling that you can’t find the proper words or emojis to express yourself? Well, imagine if your emojis could talk, what sound would they make?

Messenger recently announced the launch of its new ‘Soundmojis’, which are emojis that play a short audio clip, providing another interactive element for your message threads. They said:

“We’re launching an entire Soundmoji library for you to choose from, which we’ll update regularly with new sound effects and famous sound bites. Each sound is represented by an emoji, keeping the visual emojis we all love in play, while bringing sound into the mix. Best of both worlds!”

You remember that positivity we mentioned earlier – let’s make the positivity louder!

TikTok launches ‘Resumes’ to help connect candidates with job opportunities:

Looking for a job, and a new way to stand out to recruiters and HR managers? Perhaps TikTok is the ticket!

Yeah, it does sound a bit odd. We would consider LinkedIn our hero platform for all job seekers and active recruiters out there. On the other hand, some might be of the opinion that it is time to upgrade the traditional resume on LinkedIn approach and take an opportunity to present ourselves in a brand-new way. Luckily, there is a solution on the horizon for those who feel the same. The platform is launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips.

The process of posting a TikTok Resume is fairly simple – candidates use TikTok clips to “showcase their skillsets and experiences”, then post them to the app using the #TikTokResumes tag in their caption. You can then apply to any listed job by providing a link to your TikTok application clip (as well as a link to your LinkedIn profile if you choose).

To be fair, even though all of this sounds a bit odd – It also aligns with the evolving language of modern web users, and the next generation of employees who’ve grown up with online video connection. We can all agree that there is no one-size-fits-all solution so maybe TikTok Resumes will end up being a good fit for brands looking to hire creative talent and digital savvy individuals.

We know that a TikTok Resume would definitely stand out from the crowd to us here at Hopkins Communications!

Need help with your digital strategy or have a specific topic you want us to cover?

If there’s anything in particular you want us to cover in our future Sparks Roundups, or if you need help planning and implementing your digital marketing campaigns, just pop judy@h-c.ie an email and we will be happy to get back to you. 

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