Social media is an essential communication tool for brands to connect with their target audiences. However, with the ever-changing algorithms and limited organic reach, it has become increasingly challenging for brands to effectively engage with their followers. This is where the integration of paid and organic social media strategies comes into play.
We’re officially into the height of the Summer and It is time for your monthly round-up of the latest news in the social media world, brought to you by Hopkins Communications’ digital team.
Long before the digital era descended upon us, the world already had its own ‘influencers’ in the form of key opinion leaders in each industry or category of business.
April has officially arrived and with it came a whole host of changes to one of our favourite design platforms for our clients’ social platforms etc, Canva!
Spring is here! Flowers are blooming, the days are longer, the sunshine is alluding, and the socials are booming.
You’d think the digital world would let us fully escape our food coma, but here we are the first week of January with a roundup of the latest news. A new Instagram feature reminds some of us of our MSN Messenger days, Twitter might force you to share your data for advertising, TikTok is testing horizontal videos, those crypto ads may have been trying to scam you after all, and you probably should hold off on making a jump into the Metaverse just yet.
Happy December everyone and welcome to this month’s Sparks!! We’re taking a little bit of a different approach this month as we felt that we couldn’t talk about the latest news in the digital world without discussing the elephant in the room … Twitter!!!! The goings on at Twitter had the world abuzz in November, wondering just how exactly Elon Musk is running the company and what his plans are.
As the clocks turned back, everything digital moved forward. It’s out with the old and in with the new, with changes like never before. We’re here to tell you about the fight to be number one between Google and TikTok.
We’ve made it to October, and that means it’s officially spooky season aka Q4! So, let’s not delay – here’s what’s intriguing us in the world of digital marketing this month. TikTok is trying to eat BeReal’s lunch, according to Meta’s internal data, Instagram Reels are gasping for air, Google is making some positive UI changes, and there’s some rumblings about how much a Netflix ad will cost.
What a summer right? Lots of sunshine in Ireland and no doubt holidays abroad. A well-earned rest for everyone after the last couple of years. Guess who didn’t take any time off though – yep you guessed it, the creators of our digital landscape! These guys must be some hardworking bunch making it almost impossible to keep up with, but don’t worry we have done a deep dive to find out what you all may have been missing between the cocktails or pints while basking in the sun.