HC Sparks - Hopkins Communications Marketing & Communications Agency

Sparks – November 2023

In today’s dynamic digital landscape, businesses must adopt a comprehensive marketing strategy that combines various channels to effectively reach their target audience. By integrating the power of Google Search with TV advertising, brands can unlock exceptional results in terms of brand visibility, engagement, and conversions.

HC Sparks - Hopkins Communications Marketing & Communications Agency

Sparks – July 2023

Social media is an essential communication tool for brands to connect with their target audiences. However, with the ever-changing algorithms and limited organic reach, it has become increasingly challenging for brands to effectively engage with their followers. This is where the integration of paid and organic social media strategies comes into play.

HC Sparks - Hopkins Communications Marketing & Communications Agency

Sparks – January 2023

You’d think the digital world would let us fully escape our food coma, but here we are the first week of January with a roundup of the latest news. A new Instagram feature reminds some of us of our MSN Messenger days, Twitter might force you to share your data for advertising, TikTok is testing horizontal videos, those crypto ads may have been trying to scam you after all, and you probably should hold off on making a jump into the Metaverse just yet.

HC Sparks - Hopkins Communications Marketing & Communications Agency

Sparks – December 2022

Happy December everyone and welcome to this month’s Sparks!! We’re taking a little bit of a different approach this month as we felt that we couldn’t talk about the latest news in the digital world without discussing the elephant in the room … Twitter!!!! The goings on at Twitter had the world abuzz in November, wondering just how exactly Elon Musk is running the company and what his plans are.

HC Sparks - Hopkins Communications Marketing & Communications Agency

Sparks – October 2022

We’ve made it to October, and that means it’s officially spooky season aka Q4! So, let’s not delay – here’s what’s intriguing us in the world of digital marketing this month. TikTok is trying to eat BeReal’s lunch, according to Meta’s internal data, Instagram Reels are gasping for air, Google is making some positive UI changes, and there’s some rumblings about how much a Netflix ad will cost.